Are you equal partners?
Serra: Zach and I are 50/50 partners.
What challenges have you faced since you became a franchise owner?
Serra: Oh, where do I begin. We faced every possible problem since we started. Any number of employee issues, vehicle issues, finance issues and the list goes on. We worked well at overcoming them when challenges did arise. We try not to let the problems fluster us. So we would work diligently at game planning a course of action, and then follow through. The important step is ensuring a process is setup to prevent the challenges from recurring.
Describe a time when your military skills and training helped you out of a tough spot as a franchise owner.
Alsterberg: Ability to work continuous hours without stop! I worked 430 plus days, 13 hours per night with only
five total days off during the entire time to get the businesses started and built to where it is today.
Why did you choose your location?
Serra: At the time I was very familiar with the Anchorage area, and Zach was as well. Unfortunately, Palm Springs didn’t cross my mind at the time.
What three tips would you give to transitioning service members or veterans interested in becoming a franchisee?
1) Don’t think you will not be working extremely hard.
2) Truly care about the clients and team members you serve.
3) Learn as much from existing franchise owners as possible and carefully select your territory.
Signal 88 Security is one of the nation’s leading security franchises for residential, commercial, retail and institutional customers. Built on the principle that safety is a basic human right and need, Signal 88 offers customized services to keep communities free from harm. This includes the brand’s unique patrol method—in which a Signal 88 Security vehicle comes on site a number of times per night to scope out the designated area—as an effective and economical means to deter crime.
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