The Department of Veterans Affairs (VA) is launching a nationwide advertising campaign to educate young military veterans about the new Post-9/11 GI Bill.
Since the new GI Bill went into effect Aug. 1, 2009, the VA has issued $1.9 billion in benefits to more than 209,000 people. But the VA wants to reach more potential students and educate them about the new GI Bill benefits they may be entitled to.
"VA, student veterans and our schools have made significant progress in
implementing the GI Bill this spring, but we still have more to do," said
VA Secretary Eric K. Shinseki, a former Army general. "We won't rest until all student veterans have received the education benefit they earned in defense of our nation."
To be eligible, veterans must have served on active duty more than 90 days after Sept. 10, 2001 (or 30 days if discharged with for a service-connected disability).
The advertising campaign includes ads in top college
publications, online and social media, print, radio, and outdoor advertising
such as posters and fliers. Public service announcements are being delivered to about 150 college radio stations and 750 local stations in areas where
there is a high density of students, as well as military installations.
The two-month campaign will use social media channels such as Facebook, Google, MySpace, Yahoo and text messaging to reach student veterans. Student veterans can text "GIBILL" and receive the message: "You Served. Get Benefits."
Veterans will then be directed to follow three steps: "Review your benefit
options online. Submit your application. And check with your school certifying
official to confirm that your VA enrollment certification has been sent to
VA."
"This comprehensive, nationwide advertising campaign will help us reach those
student veterans, service members and educational administrators who need help in
understanding the GI Bill and their role in the benefits process," said Keith
Wilson, director of VA's educational service.
Last month the VA issued a hip pocket guide and checklist with tips to help veterans and service members with the application process. As of Feb. 12, the VA had received spring semester Post-9/11 GI Bill enrollments
from about 180,000 student veterans and already paid nearly 90 percent
of students. All Post-9/11 GI Bill participants whose spring enrollments were
received by Jan. 18 have been paid, the VA said.
For information about the Post-9/11 GI Bill and Military Friendly Schools, click here.